EP.14/ Why Transparency Is So Important For Fashion + The Fashion Act
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In this episode, we discuss the importance of transparency in business and why it's a smart decision to integrate it into your production and communications plan.
There is hope that the world is moving towards a sustainable future. This means that authenticity, transparency and accountability will become more and more prevalent and essential to running a successful business.
Why not be ahead of the curve?
Today we explain how this can be a good thing for your brand and where to start.
How brands can benefit from transparency:
Help you stay accountable to your SDGs or your own company's sustainable goals
Helps manage and measure the progress and sustainable growth within your business:
Gives you real hard data of what you're doing, where you can improve and what aspects need to be addressed
Helps you establish strong relationships with your customers
What transparency can do for the industry and consumers:
Digitizing the fashion industry:
Technological advancements and innovations
Re-engineering the way consumers relate to fashion:
Consumers aren't born to want more -they're taught.
What is the New York Fashion Act and what could it mean for the fashion industry?
The Fashion Act S.7428 (Biaggi) / A.8352 (Kelles) is a groundbreaking piece of legislation that will shift the industry away from this race to the bottom by requiring mandatory social and environmental due diligence. The Fashion Act aims to address accountability in fashion, by requiring brands to disclose their greenhouse gas emissions, as well as their energy, water, material and plastic usage and chemical management; to set and achieve Science Based Targets (which are in line with the Paris Agreement’s aim to keep global warming to 1.5C), and implement mandatory due diligence across its supply chain (including reporting on wages).
